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Caissie Canine Instruction: What is Trending in the Pet Industry?


We begin this week’s “RUFF TAILS” featuring a beautiful “almost” 3- year- old Labrador Retriever mix named Stanley.


Hi everyone, I am a rescue from Louisiana.


At the shelter they called me “Mr. Nosy” as I would stick my nose so far out through my cage, I would cut my nose, just to see what was going on in the shelter. The shelter moved me into the kitchen, so I could be the center of attention.


My mom says I am loving, goofy, and love my walks, belly rubs, and all people. Mom calls me “Mr. FOMO” (fear of missing out), as I still don’t like missing out on anything. HEE. HEE.



Welcome to Doggie Dialogue


Pet ownership has gone from 50% to almost 70% of all households. GenZ and Millennials have embraced pet owning to a far greater degree than baby boomers.




The ability to order every pet-supply on-line, subscribe to monthly subscriptions for food, toys, and treats, and with advanced technology it has become easier, convenient, and more affordable, to own a pet. These services help busy families take wonderful care of all family pets.


The direct-to-consumer trend is here to stay.


Another new trend is that more families are looking for healthier pet food options. Some are trying raw diets for their cats and dogs alike. Some families are doing frozen or made-to-order specials diets for their furry friends.



New technology has been wonderful to assist “paw-rents” by helping to monitor their pets at home, thanks to smartphone technology, GoPro, and/or Furbo Dog cameras.

Some of our clients have DogTV. This is TV for dogs, in which the programming, style and images are adapted to suit a canine’s understanding.


Over the last 10 years, easier and more convenient services have been made available for pet owners, such as mobile groomers, pet transportation, and pet hotels.


There is a new upward trend in a variety of wellness products for pets, such as safe, effective, pest control using natural essential oils, such as lemongrass, peppermint, and cedarwood.

Ask your local pet store if they are now carrying these products. Each store is different.



There are new toys, pheromone sprays, and diffusing collars, now trending on the market, to help pets with stress, separation anxiety, and depression. The KONG company has introduced their new “Comfort Snuggles” line to help with these behaviours. They even have a new lavender KONG, to help calm most canines.


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